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the most important factor in storytelling

I'll never forget the first time -- because there's certainly been plenty -- that an editor was very displeased with a story I submitted....

what's your sport?

I've been obsessed with sports since I can remember. It began with an athletic *prowess* (and by *prowess* I mean I peaked in college...

time out: video length -- does it matter?

Did you know: The average recommendation for a standard business video is two minutes or less. There, that answers your Google question....

gratitude and reflections

Starting your own business and trying to succeed in a world of successful and determined entrepreneurs is often a daunting task. There’s...

SEO: 3 letters, big impact

Search. Engine. Optimization; otherwise known as trying to school the Google algorithm. How do you show up on the first page of Google?...

what's your story?

We've preached the importance of good storytelling (and honestly, we can't emphasize that enough. After all, it's an area all three of us...

your voice, your network

Podcasting is how new voice studios started. Our little Bardown Beauties venture that started at my kitchen table has grown into an...

Interviewing 101

Who, what, why, where, when and how: those are the basic questions journalists are taught to ask subjects when reporting. While those are...

What kind of video do I need?

There are very few things in the world that can clearly and effectively evoke an emotion like video can. That's why I love it. It's why I...

4 ways to have social media success

Social media gets a bad rap--for good reason sometimes, too. Between the negativity, the constant changing of platforms, and the general...

video? audio? blogs? finding your media fit

How do you consume media? Is it visually through photos or video? Is it audio focused with podcasts and radio talk shows? maybe you...

networking vs. relationship building

"Networking is a dirty word to me. It is a frame of mind that I absolutely despise and feel like it accomplishes very little. It usually...

the importance of good visuals

Impact. That is the very essence of leading a message with good visuals. A single photo, or even the very first shot in a video can hook...

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